The group worked with a local pet store to switch the store pets with pets from a local shelter. They placed hidden cameras around the store to record the reactions and interactions that customers had with the pets and store personnel, including incredulous responses when customers found out the price tag for the shelter pets: free.
“I think in the end what really matters is the empathy between a person and the animal. There’s no difference if a pet is purebred or not. What really matters is the love that will arise there between the person in the pet shop and the pet behind the glass,” Duarte Garoiu states with passion.
The store’s motto is “Better than buying a life is saving one.” Quatro Patinhas has done just that by giving many shelter pets loving homes and getting the word out there about the plight of Brazilian animal shelters.